CX New Business Class Seat on B777/a330

Cathay Pacific Airways today unveiled its latest innovations in product and service at a glittering event in Hong Kong attended by more than 3,000 people.


The highlight of the evening was the unveiling of Cathay Pacific’s new Business Class seat – a passenger-led design that aims to refine comfort, versatility and function. Every aspect of the new product has been thoughtfully designed around the passenger’s needs, providing a space in which to sleep, dine, work, read, watch TV or simply relax.

The new seat offers both privacy and openness, with a wing-back chair that cocoons passengers in their own private area and has been carefully designed to maximise living space. The seats, which are angled to give passengers a perfect view through the windows and are ideal for those travelling with a companion, provide everything passengers need to control either their widescreen inflight entertainment system or the infinitely adjustable seat. The seat quickly converts into a bed that is one of the longest and widest provided on any commercial airline.

Inside the cabin, the new Business Class will feature artwork – all original designs - by Hong Kong artist Maria Lobo. Guests at the gala party were given a preview of Ms Lobo’s creative designs.

Seat controls Everything passengers need to control their environment is close at hand. The Entertainment Handset operates a widescreen on-demand entertainment system. A premium-car-style Seat Controller enables passengers to adjust their seat at the touch of a button - from upright, through the relax position and into a fully flat bed. The Bed The bed is one of the longest and widest provided on any commercial airline, allowing passengers to sleep in any position. The foams have been ergonomically designed to optimise comfort in the sitting position and also to promote deep sleep.

A330
 The first aircraft with the new Business Class product is due to enter service in March 2011 and will be deployed on some of the flights to Sydney.
 The fleet will be progressively deployed to other Australian ports throughout 2011 and 2012 as Cathay Pacific takes new deliveries.
 The A330-300s already in operation are due to be retrofitted with the new Business Class commencing mid 2012, whereupon the product will be deployed progressively on medium-haul routes.
Boeing 777-300ER
 The first aircraft with the new Business Class is due to enter service in April 2011. The product will be deployed primarily on some of the flights to New York, Los Angeles and London as Cathay Pacific takes new deliveries throughout 2011.
 The B777-300ER fleet will then be progressively deployed to Toronto and eventually to some European ports after 2011.
 The Boeing 777-300ERs already in operation are due to be retrofitted with the new Business Class commencing late 2011, whereupon the product will be deployed progressively on ultra-long-haul routes.

The latest product and service enhancements form part of Cathay Pacific’s ongoing investments in the continued development of Hong Kong as one of the world’s leading international aviation hubs. The airline currently has a total of 65 new aircraft on order, with a book value of HK$115 billion, for delivery up to 2019. Cathay Pacific is also investing HK$5.5 billion in its own state-of-the-art cargo terminal at Hong Kong International Airport that will open in early 2013.