JetBlue Airways TrueBlue loyalty program member can earn points towards reward travel with the grand opening of ShopTrue, the airline's new online earn mall. Powered by Points.com. TrueBlue frequent flyer can now accrue points for everyday purchases with more than 800 participating retailers including K-Mart, Nordstrom, eBay, the Apple Store and Dell.
"ShopTrue creates new opportunities for the millions of members of TrueBlue to get even more points so they can earn flights quicker," said Points CEO Rob MacLean. "We look forward to continuing to build on our partnership with JetBlue and its TrueBlue program, which is quickly becoming one of the most respected customer loyalty programs in the airline industry."
ShopTrue is an expansion of an existing partnership with Points.com and JetBlue that launched in 2008 with the Buy TrueBlue Points service, enabling members to purchase points for themselves or give points to other members via Points.com's industry-leading miles and points purchase platform. Points.com is TrueBlue's third new partner since its redesign in November of 2009, joining Hilton Worldwide, Hertz, Energy Plus and American Express. More information on JetBlue's TrueBlue partners and promotions can be found here.
JetBlue's TrueBlue customer loyalty program is based on what customers' want: every seat on every flight is available for travel (a) and there are no blackout dates, allowing customers to redeem rewards whenever they want to travel. This transparent program is rich and more rewarding for members, who can earn one-way awards flights starting at just 5,000 points.
TrueBlue points will not expire as long as a member travels on at least one paid JetBlue flight or makes a qualifying purchase with a JetBlue Card from American Express within 12 months of their last TrueBlue transaction (either a qualifying flight or JetBlue Card transaction). To enroll in TrueBlue or to learn more about the program, visit www.jetblue.com/trueblue.
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